Secondly, the focus of marketing, brand development based on advertising before, has been transferred to "offline" actions to drive short term and measurable financial returns
Secondly, the focus of marketing, previously based brand development advertising, has been transferred to the "below the line" operations capable of driving short-term, measurable financial returns
Second, the focus of marketing, previously based on the brand development of advertising, has been transferred to the line of action to drive short-term, measurable financial return