Success is not accidental phenomenon of Korean culture. This has a great degree of efforts and intervention by the South Korean government. It is the result of a long-term project of the South Korean government for many years, with the so-called South Korean pop culture. The influence of the global culture of Korean has become South Korea's soft power, the increase of South Korea in the international political arena sound opportunity. Because Korean, South Korea's national image has been significantly improved, from a national war against poverty in one fell swoop into a very fashionable and advanced countries. A survey conducted by Council on Global Affairs Chicago in 2008,Chinese, Japan and Vietnam (the three largest market of Korean) 80% of the respondents have great respect for the culture of South korea.
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