As consumers and public on environmental issues and social are getting more and more concerned, their demand for business is out of expectation. At the same time the public turned to not buying those traditional marketing practices. They need more concerned to the sustainable development of the company in the production and operation. With the development of the Internet age, there are more and more people get bad news channel overemphasis on the traditional model has not adopt to the marketing.
Due to the traditional marketing is considered to be mainly responsible for continuously increasing consumption, sustainable marketing goal is to promote sustainable consumer behavior and offer suitable products, with the aim of economic and environmental sustainability. However, it completely missed the social dimension of sustainability.