Overall marketing and sales activities by DELL is direct sales, customer oriented model (fifth pages seventh paragraph, section 11, 6 pages). Company is always in line with market trends and customer demand (6, 11), which is developed through the market itself (fifth, 19). In addition, DELL has a strong belief in the power of advertising (fifth segments, 20 pages), and it has the ability to related marketing innovations (3 and 4, Twelfth pages).
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