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Sustainable marketing is a holistic
Sustainable marketing is a holistic approach (Charter, Peattie, Ottman & Polonsky
2002, 12; Bridges & Wilhelm 2008, 35; Emery 2012, 24). A company’s mission
and vision has to support sustainable marketing, which can be found in the core
values of a company. Designing, producing and delivering a sustainable product is
not only the responsibility of the marketing department but requires the
collaboration between all departments in a company. Otherwise a company cannot
be truly sustainable. Furthermore, consumers increasingly expect not only the
company to be sustainable but the whole supply chain (Bridges & Wilhelm 2008,
35; Belz & Peattie 2009, 117). Many companies outsource production to Third
World countries, which technically frees them of any responsibility. However, in
some of these countries child labour and sweatshops are common practice, which
reflects badly on the company.
2002, 12; Bridges & Wilhelm 2008, 35; Emery 2012, 24). A company’s mission
and vision has to support sustainable marketing, which can be found in the core
values of a company. Designing, producing and delivering a sustainable product is
not only the responsibility of the marketing department but requires the
collaboration between all departments in a company. Otherwise a company cannot
be truly sustainable. Furthermore, consumers increasingly expect not only the
company to be sustainable but the whole supply chain (Bridges & Wilhelm 2008,
35; Belz & Peattie 2009, 117). Many companies outsource production to Third
World countries, which technically frees them of any responsibility. However, in
some of these countries child labour and sweatshops are common practice, which
reflects badly on the company.
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Sustainable marketing is a holistic approach (Charter, Peattie, Ottman & Polonsky2002, 12; Bridges & Wilhelm 2008, 35; Emery 2012, 24). A company's missionand vision has to support sustainable marketing, which can be found in the corevalues of a company. Designing, producing and delivering a sustainable product isnot only the responsibility of the marketing department but requires thecollaboration between all departments in a company. Otherwise a company cannotbe truly sustainable. Furthermore, consumers increasingly expect not only thecompany to be sustainable but the whole supply chain (Bridges & Wilhelm 2008,35; Belz & Peattie 2009, 117). Many companies outsource production to ThirdWorld countries, which technically frees them of any responsibility. However, insome of these countries child labour and sweatshops are common practice, whichreflects badly on the company.
正在翻譯中..
Sustainable Marketing is a Holistic Approach (Charter, Peattie, Ottman & Polonsky
2002, 12; Bridges & Wilhelm 2008, 35; Emery 2012, 24) A Company's mission.
and Vision has to Support Sustainable Marketing, Which CAN be found in the Core
values of a Company. Designing, producing and Delivering a Sustainable Product is
not only the Responsibility of the Marketing Department BUT requires the
Collaboration BETWEEN All Departments in a Company. Otherwise a Company CAN not
be Truly Sustainable. Furthermore, Consumers increasingly Expect not only the
Company to Sustainable BUT be the Whole supply chain (Bridges & Wilhelm 2008,
35; Belz & Peattie 2009, 117). Many companies outsource Production to Third
World Countries, Which frees Technically Them of any Responsibility HOWEVER, in.
some of THESE Countries and Child Labour Sweatshops are common Practice, Which
Reflects Badly on the Company.
2002, 12; Bridges & Wilhelm 2008, 35; Emery 2012, 24) A Company's mission.
and Vision has to Support Sustainable Marketing, Which CAN be found in the Core
values of a Company. Designing, producing and Delivering a Sustainable Product is
not only the Responsibility of the Marketing Department BUT requires the
Collaboration BETWEEN All Departments in a Company. Otherwise a Company CAN not
be Truly Sustainable. Furthermore, Consumers increasingly Expect not only the
Company to Sustainable BUT be the Whole supply chain (Bridges & Wilhelm 2008,
35; Belz & Peattie 2009, 117). Many companies outsource Production to Third
World Countries, Which frees Technically Them of any Responsibility HOWEVER, in.
some of THESE Countries and Child Labour Sweatshops are common Practice, Which
Reflects Badly on the Company.
正在翻譯中..
Sustainable marketing is a holistic approach (charter, Peattie, Ottman / Polonsky
2002, 12; bridges (Wilhelm 2008, 35; emery, 2012, 24). A company 's mission
and vision has to support sustainable marketing, which can be found in the core
values of a company designing, producing and delivering a sustainable product is
not only the responsibility of the marketing department but requires the
Collaboration between all departments in a company. Otherwise a company cannot
be truly sustainable. furthermore, consumers increasingly expect not only the
company to be sustainable but the whole supply chain (bridges (Wilhelm 2008,
35; 2009 Belz / Peattie, 117). Many companies outsource production to Third
World countries, which technically frees them of any responsibility. However, in
Of these countries child labour and sweatshops are common practice which
reflects, badly on the company. some
2002, 12; bridges (Wilhelm 2008, 35; emery, 2012, 24). A company 's mission
and vision has to support sustainable marketing, which can be found in the core
values of a company designing, producing and delivering a sustainable product is
not only the responsibility of the marketing department but requires the
Collaboration between all departments in a company. Otherwise a company cannot
be truly sustainable. furthermore, consumers increasingly expect not only the
company to be sustainable but the whole supply chain (bridges (Wilhelm 2008,
35; 2009 Belz / Peattie, 117). Many companies outsource production to Third
World countries, which technically frees them of any responsibility. However, in
Of these countries child labour and sweatshops are common practice which
reflects, badly on the company. some
正在翻譯中..
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