AMC research indicates that approximately 80% of 2,273 adults say they have, in the past year of impulse buying. In the early days, a lot of people impulse buy consumer action there is no perceived behavior control lead to further unnecessary expenditures and may even cause more economic problems, but from a retailer's perspective, impulse buying is considered positive as it offers great business opportunities. In addition, from the consumer's point of view, is treated as a new purchase will bring happiness. So that impulse purchase should not only be completely negative because of the benefits it provides. Problems associated with impulse buying is attracting more and more attention now, people now have a better understanding of impulsive purchase behavior. This includes the traditional environment, defining and triggering factors drive impulse purchases. Impulse buy happening from a sudden irresistible impulse led to strong buying trend.
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