This particular business and marketing concept has been accepted and widely applied in the past few decades when the only attribute of success for business is revenue regardless of the impacts such success made on environment and society. Fortunately, along with the progress and mature of society and market, that concept of business and marketing have been criticised by the public as what is mentioned at the beginning. Customers and stakeholders started to not only seek for certain products or services, but they concern more on the real value they can get from those products and services. Furthermore, they began to care more on the potential impacts on environment and society brought by business. In this scenario, business people gradually starting to shift their strategies to cater the change, or in the other word, external forces, and that guides changes in marketing as well.
The initial stage of changing is that the core of business shifted from a ‘buy-sell’ relation to a long-lasting customer-relationship, and so does marketing. That means, although corporations still see profits as their first objective, they rely more on the
This particular business and marketing concept has been accepted and widely applied in the past few decades when the only attribute of success for business is revenue regardless of the impacts such success made on environment and society. Fortunately, along with the progress and mature of society and market, that concept of business and marketing have been criticised by the public as what is mentioned at the beginning. Customers and stakeholders started to not only seek for certain products or services, but they concern more on the real value they can get from those products and services. Furthermore, they began to care more on the potential impacts on environment and society brought by business. In this scenario, business people gradually starting to shift their strategies to cater the change, or in the other word, external forces, and that guides changes in marketing as well. The initial stage of changing is that the core of business shifted from a ‘buy-sell’ relation to a long-lasting customer-relationship, and so does marketing. That means, although corporations still see profits as their first objective, they rely more on the
正在翻譯中..
This particular business and marketing concept has been accepted and widely applied in the past few decades when the only attribute of success for business is revenue regardless of the impacts such success made on environment and society. Fortunately, along with the progress and mature of society and market, that concept of business and marketing have been criticised by the public as what is mentioned at the beginning. Customers and stakeholders started to not only seek for certain products or services, but they concern more on the real value they can get from those products and services. Furthermore, they began to care more on the potential impacts on environment and society brought by business. In this scenario, business people gradually starting to shift their strategies to cater the change, or in the other word, external forces, and that guides Changes in Marketing as Well. The Initial Stage of Changing That is the Core of Business shifted from a 'Buy-Sell' relation to a Long-lasting Customer-relationship, and so does Marketing. That means, although as Corporations Still See Profits their first objective, they rely more on the
正在翻譯中..
This particular business and marketing concept has been accepted and widely applied in the past few decades when the only attribute of success for business revenue regardless of the impacts such success made on environment and society. And along with the progress and mature of society and market.That concept of business and marketing have been criticised by the public as what is mentioned at the beginning. The customers and stakeholders started to not only seek for certain products or services, but they concern more on the real value they can get from those products and services. Furthermore, they began to care more on the potential impacts on environment and society brought by business.In this scenario, the business people gradually starting to shift their strategies to their the change, or in the other word, external forces, and that guides changes in marketing as well.
The based on the stage of changing is that the core of business shifted from a 'buy-sell relation to a long-lasting customer-relationship, and so does marketing. That means.Corporations still see profits as their first objective they, rely more on the
although
正在翻譯中..