Product in different stores have different discount, people will have a comparable, more people will go to more places to buy at a discount, but wherever people are buying is the same for the company's earnings.
In different shops for different commodities hit off, people have a comparable, more people will buy many places to discount, but the company's earnings are the same no matter where people buy.
In different shops on the goods to play a different discount, people will have comparability, more people will go to discount places to buy, but no matter where people buy the company is the same profit.