H&M 的产品策略应用到了邮件营销当中。订阅用户在进行订阅 H&M 的

H&M 的产品策略应用到了邮件营销当中。订阅用户在进行订阅 H&M 的时尚资讯时，可以根据自己需求选择希望收到何类的资讯，提供个性化订阅资讯。之后，订阅用户收到的资讯内容，有单一产品资讯，也有产品组合资讯，例如，下面 H&M 这封邮件，向订阅用户推送的不仅是服饰，还有其搭配组合产品鞋子，眼镜。此外， H&M 致力于与其他时尚品牌合作创新，推出「全新合作系列」，以此来增加品牌效应。其网站设计总体简洁大方，邮件设计的风格也遵循同样的风格，每一封营销邮件整体的设计风格与网站相搭，整体版式清新自然，颜色主要是采用红、白、灰和黑，以此突出邮件中的产品，让订阅用户具有熟悉感，将焦点落于产品资讯上。1.产品限时供应，限时促销，给客户营造紧张感，让客户尽快购买；2.部分产品使用减价促销策略，吸引客户，解决库存剩余的产品。

結果 (英文) 1:

H & M's product policy to the email marketing them. When subscribers during the subscription H & M fashion information, you can choose what kind of would like to receive information, provide personalized subscription information according to their needs. After that, subscribers receive information content, there is a single product information, but also the portfolio information, such as H & M following this message to subscribers push not only clothing, as well as its product portfolio with shoes, glasses. In addition, H & M is committed to working with other innovative fashion brand, launched the "new cooperation" series, in order to increase brand. Their overall site design simple and elegant design style messages follow the same style, every e-mail marketing, the overall design style and ride site with the overall layout fresh and natural, color is mainly used red, white, gray and black, this highlight the message of the product, so that subscribers have a sense of familiarity, the focus will fall on the product information.
1. Product limit supply, limited-time promotion, customers create tension, allow customers to purchase as soon as possible;
2. the use of some of the products on sale promotion strategy to attract customers, to solve the remaining inventory of products.

結果 (英文) 2:

The product strategy of H.M. is applied to mail marketing. When subscribing to the fashion feed of H.M., users can choose what kind of information they want to receive based on their needs and provide personalized subscription information. After that, the subscription user receives information, there is a single product information, but also a product portfolio information, for example, the following h-M this message, to the subscribers not only the clothing, but also its combination of product shoes, glasses. In addition, H.M. is committed to working with other fashion brands to innovate and introduce a "new collaboration series" to increase the brand's impact. Its website design overall simple and generous, the style of mail design also follow the same style, each marketing mail overall design style and the website matching, the overall layout is fresh and natural, the color is mainly red, white, gray and black, to highlight the product mail, so that subscribers have a familiar feeling, the focus on product information.
1. Product limited time supply, limited-time promotion, to create a sense of tension for customers, so that customers buy as soon as possible;
2. Some products use price reduction promotion strategy to attract customers and solve the remaining products in stock.

結果 (英文) 3:

H & M's product strategy is applied to e-mail marketing. When subscribing to H & M fashion information, subscribers can choose what kind of information they want to receive according to their own needs and provide personalized subscription information. After that, subscribers receive information content, including single product information and product portfolio information. For example, the following H & M email pushes subscribers not only clothing, but also shoes and glasses. In addition, H & M is committed to cooperating with other fashion brands to innovate and launch "new cooperation series", so as to increase brand effect. Its website design is generally simple and generous, and the style of email design also follows the same style. The overall design style of each marketing email matches with the website. The overall layout is fresh and natural, and the color is mainly red, white, gray and black, so as to highlight the products in the email, make the subscribers have a sense of familiarity, and focus on the product information.
1. Limited time supply and promotion of products to create a sense of tension for customers to buy as soon as possible;
2. Some products use the strategy of price reduction to attract customers and solve the problem of surplus products.