Product management in China, was a fresh vocabulary but is currently at the initial stages of development. Product management's objective is to achieve long-term customer satisfaction and competitive advantages, is the enterprise development strategy and implementation of the business plan, is the product image and highly unified carrier. Fired up in recent years, "product manager" this post is product management in the overall process, the most character of the soul.
Ad is to a particular need, through some form of media, open and broad communication of information to the public means of communication. A standard means of advertising campaign is made up of several main points,In order, they are market research, statistics and analysis, advertising planning, creative, design, production, distribution, and effects, and so on. Regardless of the market, product, or competitive rivals, and so on, any one of the changes that have taken place, the emergence of new situations, will cause advertising policy adjustments.
Uses advertising to improve the corporate image to enhance product value. Quality and low price products does not mean that there are benefits, only products is recognized, accepted by consumers can make a real benefit. Enterprise is to survive in the social environment, enterprises must therefore maintain good communication with all aspects of the community,Raising the profile of enterprises and products in the public.
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