Research indicates that over the past year 2273, 80% of adults engaged in impulse buying. Early, impulse buying is considered to take place under a lack of perceived behavioral control, resulting in many unnecessary spending buyers, and may even lead to negative behavior economic problems. But from the perspective of the seller, the commercial interests of this behavior brought great; from the consumer point of view, it is possible to feel pleasure from the purchase process. Therefore, impulse buying can provide positive benefits, we should not look at the negative alone. With related issues impulse buying gradually been explored, the public understand the behavior. Including impulse purchase under traditional environmental phenomenon, definitions, triggering factors. Impulsive behavior is due to a stimulation and thus have a strong desire to buy.
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