Dell's marketing and sales activities are based on the information given in the case of a good performance. First, the direct method provides a high level of flexibility, and created a consumer-oriented system, which can be quickly converted (3 sections, 11). Secondly, study the market and customers, Dell has access to customer competitive advantage of a wealth of knowledge. Finally, innovation pavilion Help Dell modify market, direct marketing is not as mature markets in the US and Europe (paragraph 3, page 12).
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