洗发水已经成为我们生活中不可或缺的日常必需品，在洗发水这一领域，竞争也

洗发水已经成为我们生活中不可或缺的日常必需品，在洗发水这一领域，竞争也愈演愈烈。消费者对于洗发水这一产品的追求已经不再是仅仅满足于基本的清洁功能这么简单，而是把注意力更多的集中在关注头发的健康和头皮的保养等这些附加功能上面。
本文以洗发水为研究对象，选取常熟为研究地点，通过采用比较研究法和市场调研法从不同企业的洗发水市场定位、目标市场选择以及在常熟市场上的洗发水品牌、价格、促销、分销渠道等这些角度来对不同品牌的洗发水进行比较分析，从而对常熟洗发水市场的竞争情况做出综合评价，得出洗发水在竞争过程中与其他品牌相比较所具有的优势以及存在的问题，并且针对不足，提出改进的意见，希望能给洗发水行业在竞争的过程中起到一定的参考性作用。

結果 (英文) 1:

Shampoo has become part of life's daily necessities, in the shampoo in this area, competition has intensified. Consumers to shampoo the pursuit of this product are no longer content to basic cleaning function as simple as that, but focus our attention more focused on the maintenance of the health of hair and scalp above these additional features.Paper to shampoo for research object, selected Changshu for research locations, through used compared research method and market research method from different enterprise of shampoo market positioning, and target market select and in Changshu market Shang of shampoo brand, and price, and promotions, and points pin channel, these angle to on different brand of shampoo for compared analysis, thus on Changshu shampoo market of competition situation made integrated evaluation, obtained shampoo in competition process in the and other brand phase compared by has of advantage and exists of problem, and for insufficient, Improved views, hoping to give the shampoo industry in competition play a consultative role in the process.

結果 (英文) 3:

The shampoo has become an indispensable daily necessities in our life, in the field of shampoo, competition. Consumers in the shampoo this pursuit of products are no longer just satisfied with basic cleaning function is so simple, but to concentrate more on the health of the hair and scalp attention maintenance etc. these additional features on top of.
taking shampoo as the research object, selects Changshu as study sites, by using the comparative study method and market research method from the shampoo market positioning, target market selection and different enterprises in Changshu market shampoo brand, price, promotion,Distribution channel of these terms to compare different brands of shampoo, make comprehensive evaluation and the Changshu shampoo market competition situation, obtains the shampoo in a competition with other brands compared the advantages and the existing problems, and according to the problems, put forward some improving suggestions, hoping to give the shampoo industry in competition in the process to play a reference role in certain.